Did you know that clicks from organic search results are not the most valuable?
While many web site owners are concerned mostly with getting to the top of the SERPs (Search Engine Results Pages) for their keywords, not as many are clamoring to get the best Pay Per Click (PPC) positioning or even product search positioning and that leaves me scratching my head.
I have had several questions on just how to set up a feed to Froogle to get products uploaded and into Google Base. While some things in the Google world can be very complicated (just try optimizing your adwords campaigns), getting your products listed in Google is not a complicated process.
I took a few minutes and created a video which shows you the Basics of Google Base and Uploading your products to Froogle. The video is a flash screencast, so you should be able to see it pretty easily. If you don’t want to hang out on this site to watch, you can download the iPod video from the page as well.
Once you take a look at the video, please email me or post a comment with any questions you have on creating your product file, uploading products, tracking your ROI or anything else that comes to mind that you would like some more information on.
Cheers,
Craig
The OneBox is Google’s term for the search results that show up above the organic search listings and below the “blue box” Adwords listings.
Google shows an example in their help file of the OneBox (H) being used to drive news results:
Now, seeing News results at the top of a search may not be too sexy to an ecommerce store owner, but it’s a peek at what you can get with a good Froogle listing. Read the rest of this entry »
Google has been actively promoting its Google Base shopping search engine. This is really an extension of Froogle and Google has even kept the Froogle name in the product search areas. Google seems to finally want to make something of this product as they are linking product listings with adwords and also waiving all merchant processing fees when you use Google Checkout to process orders. Read the rest of this entry »
