Google Checkout - More Free Money

3 02 2007

Yes, I said that using Google Checkout is like getting free money.  Here’s the announcement that leads me there:

“Free Transaction Processing for Google Checkout until 2008
Google Checkout is now free for merchants until 2008. That means all of your Google Checkout transactions for the next 11 months will be processed at no cost. Google Checkout is an alternative checkout process that works alongside your website’s existing checkout process, letting customers use a single name and password to buy from you quickly and securely. A safe and fast environment is a happy environment for buyers. And when they buy, you’ll process their orders for free. “

This means that if you spend $500.00 on your AdWords campaigns in a month, Google will process $5,000 worth of transactions through Google Checkout for free.  When you figure that merchant account fees are anywhere from 2% to 4% depending on your credit risk, that’s an extra $100 - $200 that can flow down to the bottom line (or back into your advertising campaigns, which is where Google hopes it will go.)  Read the rest of this entry »

Date : 3 February 2007 at 14:39
Comments : No Comments »
Categories : eCommerce

New Feed Requirements for Google Base

1 02 2007

Google has just released new requirements for submitting feeds to Froogle (Google Base.)  If you don’t have your file fixed by the end of February 2007, then your product listings will be dropped.

Most of the attributes that Google wants merchants to have in their product listings are things that you should already be using in your file feed as a best practice.  Read the rest of this entry »

Date : 1 February 2007 at 14:21
Comments : 1 Comment »
Categories : Base