Using Google Base

I need to do a bit more testing, but it looks like Google Base listings are starting to have some conversion problems.

Way back during the Christmas buying season, Google Base, or Froogle, was just awesome! The conversion rate from a click from Froogle was 2 to 3 times that from a Google adword ad. Now that we’re in 2nd quarter and in the summer retail slump, “Google Product Search” (as they’re now calling it) is hitting the retail wall as well.

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