http://www.usinggooglebase.com Exploring Google Base and How to Utilize It Tue, 12 Jun 2007 21:32:46 +0000 http://backend.userland.com/rss092 en I need to do a bit more testing, but it looks like Google Base listings are starting to have some conversion problems. Way back during the Christmas buying season, Google Base, or Froogle, was just awesome! The conversion rate from a click from Froogle was 2 to 3 times that ... http://www.usinggooglebase.com/2007/06/12/google-base-conversion-woes/ Yes, I said that using Google Checkout is like getting free money.  Here's the announcement that leads me there: "Free Transaction Processing for Google Checkout until 2008 Google Checkout is now free for merchants until 2008. That means all of your Google Checkout transactions for the next 11 months will be processed ... http://www.usinggooglebase.com/2007/02/03/google-checkout-more-free-money-2/ Google has just released new requirements for submitting feeds to Froogle (Google Base.)  If you don't have your file fixed by the end of February 2007, then your product listings will be dropped. Most of the attributes that Google wants merchants to have in their product listings are things that you ... http://www.usinggooglebase.com/2007/02/01/new-feed-requirements-for-google-base/ Did you know that clicks from organic search results are not the most valuable? While many web site owners are concerned mostly with getting to the top of the SERPs (Search Engine Results Pages) for their keywords, not as many are clamoring to get the best Pay Per Click (PPC) positioning ... http://www.usinggooglebase.com/2007/01/18/shopping-search-better-than-adwords/ I have had several questions on just how to set up a feed to Froogle to get products uploaded and into Google Base.  While some things in the Google world can be very complicated (just try optimizing your adwords campaigns), getting your products listed in Google is not a complicated ... http://www.usinggooglebase.com/2007/01/08/selling-on-google-base-video-1/ The OneBox is Google's term for the search results that show up above the organic search listings and below the "blue box" Adwords listings. Google shows an example in their help file of the OneBox (H) being used to drive news results:   Now, seeing News results at the top of a search may ... http://www.usinggooglebase.com/2007/01/05/getting-on-top-of-google-with-the-onebox/ Google has been actively promoting its Google Base shopping search engine.  This is really an extension of Froogle and Google has even kept the Froogle name in the product search areas.  Google seems to finally want to make something of this product as they are linking product listings with adwords ... http://www.usinggooglebase.com/2007/01/03/using-google-base/